Having quality video’s is a crucial element for any business but online specific businesses can benefit more then anybody. Video specific websites such as YouTube, Vimeo, and Daily Motion are some of the most frequently visited and heavily trafficked site’s on all of the web but how do they help your business?
First impressions are everything.
As an online business you are handicapped by how much you can influence a perspective client’s first impression of you, your business, and the products and services you are offering. What’s the solution? A video with professional production value can do multiple things for your business, first a video increases your chance for these perspective client’s to engage with your website, the more they are engaging with your brand the more they learn about your brand, the more they learn the more they believe in your brand, building the trust and comfort level they need to make an informed decision.
The second way video’s can help your business grow is through the SEO impact the distribution of these video’s can have. What does that mean? Google has a complex algorithm it uses to rank every website, there are many factors and variables that go into these rankings but one of the best ways to improve your rankings is through videos. When your video’s are getting viewed frequently, shared on various social media platforms, and embedded across the web Google will give your website more weight when accounting for your rankings.