Social Media is a very efficient and effective way to generate a positive engagement with your targeted demographics. Not only are website’s like Twitter, Facebook, Pinterest, Linkedin and Google+ very high on all of the standard metrics in which the major search engines are looking at to expand your rankings but they also provide the potential to hone in on your market share.
Which profile(s) are right for my needs?
There are dozens of very valuable social media profiles available but which platforms should you be targeting?
Obviously if you are an auto repair shop, you do not need to place your focus on site’s like Pinterest.
If you are a B2B company, LinkedIn is going to offer significant value because LinkedIn generates over 277% more B2B leads then the next best social media profile.
What kind of social media service is right for me?
Social Media Engagement
Social Media Engagement is what Google, Yahoo and Bing are looking for when they crawl your website and the engagement is what boosts your “social signals” and increases your SEO.
Facebook and Twitter offer their own social media marketing as well.
Facebook is successful because you can be as specific as you want, Google has broad, modified broad, exact and phrase to create a decently accurate market but Facebook enables you to essentially hand pick the demographic you are targeting. Facebook offers 3 levels of PLA’s