Google Plus is Google’s own social media platform and boasts over 400 million registered users which is about 25% of active internet users worldwide. Google + has always touted their platform as a social layer that works in conjunction with all of its other products. What does that mean for your business? Google + does not have as many active users as some of the other social media profiles but the kicker is Google+ gets crawled even more frequently than its non-Google counter parts. Translation: Google+ is a necessity for getting quality content indexed and the people who are active on Google + really care about what you are posting and more likely to share (+1).