Twitter was launched in 2010 and has experienced supersonic like growth with over 554 million users today. Averaging over a billion tweets every 5 days, Twitter is one of the most popular websites on the World Wide Web. Twitter is unique because everyone from A-List celebrities to Fortune 100 companies are able to directly communicate with their fans and clients alike. Companies of all sizes can create extremely productive Twitter campaigns by targeting the correct demographics, showing active engagement and providing relevant information that your potential targets want to see.