3 Keys To Successful Enterprise SEO
Enterprise SEO is a process that helps large businesses improve their visibility and ranking in search engine results pages (SERPs). The goal of enterprise SEO is to generate more leads and conversions for the business.
Enterprise SEO Metrics Matter
There are many different metrics that can be used to measure the success of an enterprise SEO campaign. Some of the most important metrics include organic traffic, conversion rate, and keyword rankings.
3 Key Enterprise SEO Metrics
When it comes to SEO each organizations marketing leadership team will care about many different ways to splice and dice data but here are the top 3 metrics you should be worrying about as an SEO.
Organic Traffic
Organic traffic is the number of visitors that come to your website from organic search results. This is one of the most important metrics to track, as it can give you an idea of how well your SEO campaign is performing. Top metrics can include organic sessions, new users, users in addition to clicks and impressions.
Conversions
Conversion rate is the percentage of visitors that take a desired action on your website. This could be signing up for a newsletter, making a purchase, or filling out a contact form. Tracking conversion rate can help you gauge the effectiveness of your SEO campaign in terms of generating leads or sales. A few of the most common conversions are internal link clicks, requesting a quote, online sales, phone calls and live chats.
Keyword Rankings
Keyword rankings refer to the position of your website in the search results for certain keywords. This is another important metric to track, as it can give you an idea of how visible your website is for relevant keywords. A few of the most common ways to track keywords are through third party tools like Advanced Web Rankings, SEMRush, AHREFS and first party tools like Google Search Console. You can also track position 0 and featured snippet rankings on third party tools.
Ready to take your SEO to the next level?
Now that you’re on a mission to make your website friendly to the search engines, it’s time to plan your next move. Feel free to book a strategy session, and we can discuss your plan of action.
Understanding Your Market
In order to be successful with Enterprise SEO, it is critical to have a deep understanding of your market. This means knowing who your target audience is, what their needs and wants are, and what type of content will resonate with them. It also means keeping up with the latest trends and changes in your industry so that you can adjust your SEO strategy accordingly.
By taking the time to really get to know your market, you’ll be in a much better position to drive traffic and conversions through your Enterprise SEO efforts. And, as a result, you’ll be better able to achieve your business goals.
Things to consider:
- Seasonality trends, where your historical peaks and valleys are when it comes to search volume.
- Market disruptors, is there a new type of competitor that wasn’t always their historically? Example: think of what netflix was to blockbuster.
- Economy, how does the economy impact your business? Are you in a “recession proof” industry such as a plumber or auto body shop?
Creating Your Content Strategy
An enterprise SEO content strategy should start with keyword research to identify the right keywords to target. Once the target keywords are identified, the SEO content must be optimized for those keywords. The SEO content must also be well-written and engaging to encourage website visitors to take action.
To do this, enterprise SEO content must be well-optimized and targeted to the right audience, keyword research will play a major factor in this. The SEO content must also be part of an effective marketing funnel that captures leads and drives conversions.
The marketing funnel should include a lead capture form, a call-to-action, and a thank-you page. The lead capture form should be placed in easy to reach places in the content so that website visitors can easily convert to the next or final step.
Creating high quality and relevant content will be the quickest way to earn valuable links, create content that other people want to cite and reference. Learn more about the benefits of digital PR and why you should avoid buying links if you care about SEO.
By following these steps, large businesses can improve their visibility and ranking in search engine results pages, generate more leads, and drive more conversions. If you’re interested in learning more please contact me.
About this Author
Shane Hampson
Ethical SEO Consultant
Data Driven Marketer. Fantasy Football Champion. Dog Lover. Foodie.
Ready to take your SEO to the next level?
Now that you’re on a mission to make your website friendly to the search engines, it’s time to plan your next move. Feel free to book a strategy session, and we can discuss your plan of action.