Forensic SEO Consulting

forensic seo illustration

Forensic SEO services are designed to help businesses investigate and resolve potential search engine optimization issues. These services can be used to identify and resolve a wide range of SEO issues, including keyword research, on-page optimization, link building, and even auditing the work of your current SEO agency partner.

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Forensic SEO Services

Businesses hire Forensic SEO consultants for a variety of reasons but the most common are to identify major drop offs in organic traffic, keyword rankings or even because the agency they hired has not moved the needle.

I have over a decade of experience in forensic SEO ranging from Google penalty recoveries, solving mysterious traffic declines and most commonly, auditing the SEO agencies that have already been hired by organizations. 

Example, a business has been working with an SEO agency for the last 10 months and are trying to decide if they should renew their contract with that agency partner for the next year. 

What is Forensic SEO?

Forensic SEO is the practice of analyzing a website’s search engine optimization (SEO) in order to identify potential issues or opportunities.

This can be done for a variety of reasons, such as to troubleshoot a problem, to understand why a website is not ranking well, or to determine whether or not a website is following best practices.

There are many different aspects of SEO that can be analyzed, such as keyword usage, link building, and on-page optimization. Forensic SEO is a complex and detailed process, but it can be extremely valuable in understanding how a website can improve its SEO.

Think of Forensic SEO consultant like an SEO detective.

seo detective

Why Hire A Forensic SEO Consultant?

When it comes to online marketing, hiring a forensic SEO consultant can be the difference between success and failure. A forensic SEO is an expert in Search Engine Optimization (SEO) who can help you improve your website’s ranking in search engine results pages (SERPs), and ultimately drive more traffic to your site.

There are a number of benefits to hiring a forensic SEO consultant, including:

  1. Increased traffic: A forensic SEO can help you improve your website’s ranking in SERPs, which will result in more traffic to your site.
  2. Improved visibility: A higher ranking in SERPs will also result in improved visibility for your website, making it more likely that potential customers will find you.
  3. Increased sales: Ultimately, the goal of any online marketing campaign is to increase sales. A forensic SEO can help you achieve this by driving more traffic to your site and improving your website’s visibility.
  4. Analyzing your current SEO projects and services: Are you getting the results you were promised during the sales cycle? Is your current agency or team delivering the services you are paying for? A forensic audit can answer these types of questions.

If you’re investing in SEO but are not seeing the increase in traffic, keyword rankings and return on investment i’d love to speak with you about a forensic SEO audit. Let’s make sure your SEO agency is using white hat SEO methodologies and delivering what they said would.

Frequently Asked Questions

What are common projects for Forensic SEO consultants?

Things like Google penalty recoveries, removing bad links companies purchased and the most common is auditing the work of SEO agencies and partners that organizations have hired or might hire. 

Can Forensic SEO Consulting help recover from Google penalties?

Yes, Google penalty recovery is a common project for forensic SEO consulting. Here is a case study to check out about Helpful Content Penalty Recovery. 

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Now that you have read about SEO on the blog, it’s time to plan your next move. Please book a strategy session, and we can discuss your plan of action.

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