Enterprise SEO Consulting
Enterprise SEO Consulting Services
Are you looking to build your in-house SEO team, make a big hiring decision, need a temporary VP/Director to come in and lead your strategy and teams?
Enterprise SEO stragtegy consulting is all about driving the most impactful strategies to get your business to then next level. Oftentimes this can be picking up on something your current team is just missing but can range from Google penalty recoveries to starting with a brand new domain.
Do you need someone to come in and deliver enterprise level SEO reporting so all of the key stakeholders are aligned on if the EO program is working the way it should?
Let’s build a report that everyone is happy with so we can prove the value of SEO for your organization.
One of the most common reasons enterprise businesses hire me is to see if the SEO agency they currently have are performing as they should. This consutling starts with a review of the SEO, performance reports and what has been delivered to make sure you are getting what you paid for line by line and if they are actually providing a winning SEO strategy for your business.
Forensic SEO consulting can also be used in-house to help you identify areas in which your current SEO team needs improvements in process, toolsets or personnel via a SWOT analysis.
When to Hire an Enterprise SEO Consultant?
As an enterprise SEO consultant with over 12 years of experience I can help you navigate the tricky waters within this decision process of hiring an SEO agency or hiring an in-house SEO team.
Here are some common injection points where I provide enterprise SEO consulting too for various businesses.
- Consulting in the vetting process of SEO agencies
- Conducting or assisting in the SEO interview process from start to finish or anywhere in between.
- Consutling with the evaluation process of internal SEO teams
- Developing current internal SEO teams or personnel
Ultimately, the right choice depends on factors such as your budget, the complexity of your SEO needs, and the availability of talent in your industry. It is important to carefully evaluate these factors and consider the long-term implications before making a decision.
“Bruce Clay coined the term search engine optimization but I would argue it really should be coined “ongoing search engine optimization (OSEO) because businesses need to understand SEO is ongoing”
What SEO metrics should enterprise businesses focus on?
Regardless of which route you choose it will be important to determine which metrics are going to matter the most for your business goals. In general the metrics that move the needle for most executive marketing teams when it comes to SEO are bucketed into three things: Traffic, Rankings and Leads/Sales.
Traffic MetricsOrganic sessions Organc new users Organic clicks Organic CTR
Keyword Rankings and SERP PositionsKeywords ranking in #1 position Keywords ranking in top 3 positions Keywords ranking in top 10 positions Featured snippets
Goals and Conversions
Calls from organic
Live chat requests
Purchases and Sales
Enterprise SEO Metrics FAQs
What are the best tools to use for tracking organic traffic?
The two most common and my personal favorites are Google Analytics 4 and Google Search Console.
GA4 will provide you things like organic sessions, organic new users, engaged sessions and goals and conversion tracking.
What are the best keyword tracking tools?
There are literally thousands of SEO toolsets that are capable of tracking keyword rankings and SERP positiong tracking but some of my favorites are Advanced Web Ranking for specific position tracking.
If you want larger databases that keeps track of historical indexes it’s hard to beat SEMRush and AHREFs.
For Local SEO tracking I am a fan of Local Falcon by DBA, Local Viking and Bright Local.
What is Enterprise SEO?
Enterprise SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site for potential customers. The process of enterprise SEO includes keyword research, on-page optimization, link building, and content marketing.
In order to improve the visibility of their site, businesses need to invest in enterprise SEO. By optimizing their website for Google search, businesses can earn higher web traffic levels and improve their chances of being found by potential customers. The process of enterprise SEO includes keyword research, on-page optimization, link building, and content marketing.
Businesses that invest in enterprise SEO will see a significant increase in web traffic and visibility. The process of enterprise SEO is an essential part of any digital marketing strategy and should be a priority for any business that wants to succeed online.
Benefits of SEO for Enterprise Businesses
Billions of searches are conducted on Google and other major search engines a year. The benefit of an enterprise business investing in SEO is the ability to generate inbound leads and sales rather than having to prospect for leads. However, if you do not have great SEO you will not see much benefit from organic search results. One of the best oldest SEO jokes in the industry is: “where is the best place to bury a body?” The second page of Google.
- 95% of search traffic goes to the first page of search results.
- 93% of online experiences start with a search engine. Link.
If your enterprise business website is optimized well you will have people searching for the products and services you offer. Users will be actively searching with the goal of getting help with a pain point or problem they are experiencing. These are inbound leads rather than you having to find customers, they are finding you.
Frequently Asked Questions
Can we use the same content for both our corporate and location pages?
This will depend on your overall website hierarchy. Google is always going to serve up the most relevant URLs for any given search term. Can a corporate URL show up for a local search term? Yes. Would it be a better user experience if a searcher ended up on a localized URL instead of having to search for a location once on the site? Probably.
Should enterprise SEO prioritize link building over content?
No, link building should not be your top focus. Creating the most relevant and helpful content possible should be your top concern. If you create amazing content that people find valuable the content will naturally acquire links over time.
Do not ever purchase inbound links! You will likely see people soliciting “high DA links” but you do not want these as they are easily detected as spam by Google.
How much of our marketing budget should go towards SEO?
When it comes to SEO the investment itself is always going to be dependent on other factors. In general though most business spend somewhere between 7 and 15% on digital marketing. SEO is unique in the sense that it will often times drive 70+% of all traffic and leads yet only gets 10-15% of the marketing budget.
An SEO consultant can do a competitor analysis for your business to determine how your website compares to your direct competitors.
SEO involves 3 main factors: quality, speed and cost. You will always need to choose quality so the decision generally comes down to speed and cost. Are you on a tight budget? Great, you can choose cheaper but slower. If you have the budget and the need to get results ASAP then you can invest in more resources such as high quality content, more on-site optimizations, more digital PR, etc.
49% of enterprise businesses spend $20,000+ or more on SEO per month
Ready to take your SEO to the next level?
Now that you’re on a mission to make your website friendly to the search engines, it’s time to plan your next move. Feel free to book a strategy session, and we can discuss your plan of action.
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