What is Enterprise SEO?
Enterprise SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site for potential customers. The process of enterprise SEO includes keyword research, on-page optimization, link building, and content marketing.
“Businesses that invest in enterprise SEO will see a significant increase in web traffic and visibility.“-Shane Hampson
In order to improve the visibility of their site, businesses need to invest in enterprise SEO. By optimizing their website for Google search, businesses can earn higher web traffic levels and improve their chances of being found by potential customers. The process of enterprise SEO includes keyword research, on-page optimization, link building, and content marketing.
Businesses that invest in enterprise SEO will see a significant increase in web traffic and visibility. The process of enterprise SEO is an essential part of any digital marketing strategy and should be a priority for any business that wants to succeed online.
Benefits of Enterprise SEO
Billions of searches are conducted on Google and other major search engines a year. The benefit of an enterprise business investing in SEO is the ability to generate inbound leads and sales rather than having to prospect for leads. However, if you do not have great SEO you will not see much benefit from organic search results. One of the best oldest SEO jokes in the industry is: “where is the best place to bury a body?” The second page of Google.
- 95% of search traffic goes to the first page of search results.
- 93% of online experiences start with a search engine. Link.
If your enterprise business website is optimized well you will have people searching for the products and services you offer. Users will be actively searching with the goal of getting help with a pain point or problem they are experiencing. These are inbound leads rather than you having to find customers, they are finding you.
Bruce Clay coined the term search engine optimization but I would argue it really should be coined “ongoing search engine optimization (OSEO) because businesses need to understand SEO is ongoing”Shane Hampson
Should enterprise businesses use an agency, in-house or both?
What business wouldn’t want free inbound leads? SEO is obviously very appealing but what does it take to achieve great SEO? Most enterprises will choose between hiring an SEO agency, hiring an in-house team or a combination of the two. How does a business determine which route is best?
Questions to consider when choosing between in-house SEO or SEO Agency:
- How many websites will they be optimizing?
- What is the goal of the website(s)?
- Is the business utilizing a franchise model?
- How is the organization currently setup?
What SEO metrics should enterprise businesses focus on?
- Traffic Metrics
- Organic sessions
- Organic new users
- Organic clicks
- Organic CTR
- Keyword Rankings and Positioning
- #1 position keywords
- Top 3 position keywords
- Top 10 position keywords
- Featured Snippets
- Goals and Conversions
- Form Fills
- Live Chat Requests
- Newsletter Signups
Enterprise SEO FAQ’s
A list of some of the most common enterprise SEO questions and answers.
Can we use the same content for both our corporate and location pages?
This will depend on your overall website hierarchy. Google is always going to serve up the most relevant URLs for any given search term. Can a corporate URL show up for a local search term? Yes. Would it be a better user experience if a searcher ended up on a localized URL instead of having to search for a location once on the site? Probably.
How much of our marketing budget should go towards SEO?
When it comes to SEO the investment itself is always going to be dependent on other factors. In general though most business spend somewhere between 7 and 15% on digital marketing. SEO is unique in the sense that it will often times drive 70+% of all traffic and leads yet only gets 10-15% of the marketing budget.
An SEO consultant can do a competitor analysis for your business to determine how your website compares to your direct competitors.
SEO involves 3 main factors: quality, speed and cost. You will always need to choose quality so the decision generally comes down to speed and cost. Are you on a tight budget? Great, you can choose cheaper but slower. If you have the budget and the need to get results ASAP then you can invest in more resources such as high quality content, more on-site optimizations, more digital PR, etc.
49% of enterprise businesses spend $20,000+ or more on SEO per month
Should enterprise SEO focus on link building?
No, link building should not be your top focus. Creating the most relevant and helpful content possible should be your top concern. If you create amazing content that people find valuable the content will naturally acquire links over time.
Do not ever purchase inbound links! You will likely see people soliciting “high DA links” but you do not want these as they are easily detected as spam by Google.
“Professionalism, performance and transparency is why I have trusted Shane Hampson with my SEO for the last 10 years. “
Mike N, President, Iconic Auto Glass