Shane Hampson's SEO Blog Posts

Why Are Online Reviews So Important?

Photo by Mikael Blomkvist on The impact of online reviews According to multiple surveys conducted by Woodbury University, Neilson, Search Engine Land, and Pepperdine University reviews are the second most trusted form of advertising. The most highly trusted...

Google Algorithm Update Snapshot

Google’s changes to its algorithms by year. Each year for the last 5 years Google has done revisions to its algorithm to promote better user experience. I am sure you have heard people speak of these changes but what were they and what was the reason behind these...

Is your current digital marketing agency white hat?

Is your current digital marketing agency white hat?

White Hat vs Black Hat SEO Google has a specific list of guidelines they want every webmaster to follow, this list is called "Google Search Essentials" When you hear the term "white hat seo" that means the SEO strategy follows the rules Google has in place, if you try...

Impact of online complaints

What is the impact of online complaints for a business? When it comes to online complaints they are truly a thorn in your side, customers read them, your employees read them and everyone wants to bring them to your attention but how much are the truly impacting your...

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