Benefits of Digital PR
The benefits of a strategic approach to Digital PR for SEO
A strategic approach to Digital PR can have numerous benefits for your SEO efforts. As an SEO consultant, I have witnessed firsthand how incorporating Digital PR into your link building strategy can significantly improve your website’s visibility and search engine rankings.
Google has been clear about how they use E-E-A-T in their search engine to help provide the best user experience for it’s searchers.
Earn high-quality backlinks from authoritative and relevant websites.
Traditional link building methods such as directory submissions or guest blogging may still have some value, but they often lack the credibility and impact that comes with a well-executed Digital PR campaign.
By leveraging your brand’s unique story, expert knowledge, or industry insights, you can attract the attention of journalists, bloggers, and influencers who are more likely to link back to your website, thereby enhancing your backlink profile.
Not only will you earn helful inbound links during your pitching period but you will also acquire links over time when other publications and websites cite your content which is the benefit of a long-term linkable asset.
Increased brand exposure
When your brand is featured in reputable online publications or mentioned by influential individuals, it not only helps to build trust and credibility but also exposes your brand to a wider audience. This increased visibility can lead to higher organic traffic, improved brand recognition, and ultimately, more conversions.
When you post your fresh content whether it’s an industry survery, listicle, etc. and you are actively pitching the content you are pitching the content to sources and websites you know would be a natural fit for your brand and the users on your website which increases the probability that people coming from those sources will convert higher than typical search traffic.
Pro tip: let the journalists and sources know how much traffic you’ve got from click throughs from their links so they understand that their readership has found it relevant as well.
Tbought Leadership and Industry Leaders
Digital PR can help you establish your brand as a thought leader in your industry. By consistently providing valuable and informative content through press releases, expert interviews, or opinion pieces, you can position yourself as an authoritative voice and go-to resource within your niche. This not only enhances your reputation but also attracts more organic links and referral traffic from other industry experts or media outlets.
For example, if you are a retail fashion brand and you get a top fashion model to wear some of your clothing commenters naturally ask where did they get that? If they provide a link to your website, your audience becomes much more aware of who you are.
Long-Lasting Effects on SEO
Lastly, a strategic approach to Digital PR can have long-lasting effects on your overall SEO strategy. Unlike some short-term optimization techniques, digital PR efforts can generate sustainable results. Quality backlinks earned through Digital PR campaigns tend to have a lasting impact on your search engine rankings, as search engines recognize the authority and relevance of these links.
If done correctly, your content will continue to acquire links from other websites and articles over time because they are citing you as a source or referencing your content in articles of their own which Google loves for E-E-A-T. Don’t forget to share your content on social media to gain the full benefits of your long-term linkable assets.
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About the Author
Ethical SEO Consultant
Data Driven Marketer. Fantasy Football Champion. Dog Lover. Foodie.
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