SEO Terms Glossary: The Ultimate Guide for Beginners

SEO Glossary of the top 50 SEO Terms

  1. Algorithm: A complex system used by search engines to retrieve data and deliver results for a query.
  2. Alt Text: A description of an image in HTML, used by search engines to understand image content.
  3. Anchor Text: The visible, clickable text in a hyperlink.
  4. Backlink: A link from one website to another.
  5. Black Hat SEO: SEO tactics that violate search engine guidelines.
  6. Bounce Rate: The percentage of visitors who navigate away from a site after viewing only one page.
  7. Canonical Tag: An HTML element that helps prevent duplicate content issues.
  8. Click-Through Rate (CTR): The percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
  9. Content Marketing: The creation and sharing of online material to stimulate interest in a brand’s products or services.
  10. Conversion: The completion of a desired action on a website by a user.
  11. Conversion Rate: The percentage of visitors who take a desired action on a website.
  12. Crawler: A program that automatically traverses the web’s hyperlinks to collect data.
  13. Domain Authority: A score that predicts how well a website will rank on search engine result pages (SERP).
  14. Duplicate Content: Content that appears on the Internet in more than one place.
  15. External Link: A link from one website to a different website.
  16. Google Analytics: A web analytics service offered by Google that tracks and reports website traffic.
  17. Google My Business: A free tool from Google that helps business owners manage their online presence.
  18. Heading Tags: HTML tags used to identify headings and subheadings within your content from other types of text.
  19. HTML (Hypertext Markup Language): The standard language for documents designed to be displayed in a web browser.
  20. Inbound Link: A link coming from another site to your own site.
  21. Index: The collection of data by a search engine.
  22. Internal Link: A link from one page to another page on the same website.
  23. Keyword: A specific word or phrase that describes the contents of a web page.
  24. Keyword Density: The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
  25. Keyword Research: The process of researching popular search terms people type into search engines and include them strategically in your content.
  26. Local SEO: SEO strategies that help your site rank in a specific geographical area.
  27. Meta Description: A brief description of the content of a web page.
  28. Meta Tags: Snippets of text that describe a page’s content; they don’t appear on the page itself but only in the page’s code.
  29. Mobile Optimization: Adjusting your website content to ensure it is accessible and comfortably viewable on mobile devices.
  30. NoFollow: An attribute used in links to tell search engines not to follow a certain link.
  31. On-Page SEO: SEO strategies that focus on optimizing elements on your website for search engines.
  32. Organic Search: The unpaid search results from a search engine.
  33. Outbound Link: A link from your website to another website.
  34. PageRank: An algorithm used by Google Search to rank web pages in their search engine results.
  35. Page Speed: The amount of time it takes for a web page to load.
  36. Pay-Per-Click (PPC): A model of internet marketing where advertisers pay a fee each time one of their ads is clicked.
  37. Redirection: The process of forwarding one URL to a different URL.
  38. Responsive Design: An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
  39. Robots.txt: A file used to tell search engine crawlers which pages or sections of your site should not be crawled and indexed.
  40. Schema Markup: A code that you put on your website to help search engines return more informative results for users.
  41. Search Engine: A system that is designed to carry out web searches.
  42. SEO Audit: An evaluation of a website to see how well it adheres to best practices for search engine optimization.
  43. SERP (Search Engine Results Page): The page displayed by search engines in response to a user’s query.
  44. Sitemap: A file where you provide information about the pages, videos, and other files on your site, and the relationships between them.
  45. Social Media Optimization (SMO): The use of social media networks to manage and grow an organization’s message and online presence.
  46. SSL Certificate (Secure Sockets Layer): A digital certificate that provides authentication for a website and enables an encrypted connection.
  47. Title Tag: An HTML element that specifies the title of a web page.
  48. Traffic: The amount of data sent and received by visitors to a website.
  49. URL (Uniform Resource Locator): A reference to a web resource that specifies its location on a computer network.
  50. User Experience (UX): A person’s emotions and attitudes about using a particular product, system, or service, including the practical, experiential, affective, meaningful, and valuable aspects of human-computer interaction.
Shane Hampson

Shane Hampson

Ethical SEO Consultant

Data Driven Marketer. Fantasy Football Champion. Dog Lover. Foodie.

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