SEO Keyword Research Service

Keyword research should be the backbone of any successful SEO campaign. However, SEO professionals each to keyword research a little bit differently. For example, a less experienced SEO person might do ad hoc keyword research each time they need to create a piece of content. Ideally, though you’d have one well researched and easy to follow keyword research document that could then provide to all necessary parties including in-house SEO teams, SEO agencies working on your website, content writers and even brand managers.

Keyword Research Categories

Imagine being able to sort through a thousand or more keyword by category type. What does that mean? The keyword research provided will give each keyword a primary category and sub category so you can easily identify the product or service you are targeting.

Keyword Research Audience Targets

Similar to the category and sub category above, each keyword we provide on the keyword research will be categorized by audience type. Audience type could be things such as National, Local or both. Other ways you can use audience targeting could be corporate vs franchise pages.

Keyword Research Funnel Targets

When you do keyword research the right way you should also have a breakout for phases of your marketing funnel. By default, the keyword research provided will include Awareness, Consideration and Transaction intent type keyword categorization.

Keyword Research Search Volume

The search volume of each keyword is often times going to dictate which keywords you are optimizing towards when you are creating content. You can track search volume in yearly numbers or monthly numbers. The keyword research Shane provides is Average Monthly Search Volume.

Keyword Research Tools To Use for Search Volume

• Google Adwords Keyword Planner
• SEMRush
• AHREFS
• Advanced Web Rankings
• SERPStat
• Google Search Console

Frequently Asked Questions