Shane Hampson's SEO Blog Posts
Can you use interstitials for SEO?
What are interstitials and are they good for SEO? Should you avoid intrusive interstitials? What does Google say?
Using PreLoad, PreConnect and Prefetch for SEO
Learn how to use pre-load, pre-connect and pre-fetch to boost your SEO site speed and Core Web Vitals.
How To Optimize For Core Web Vitals
Core Web Vitals are a set of specific factors that measure loading performance, interactivity, and visual stability of a web page, and they are crucial for providing a good user experience and improving SEO.
Creative Ways to Use Regex in Google Analytics and Search Console
How to use regex in your reporting for Google Analytics and Google Search Console.
Should businesses hire an SEO agency or in-house SEO team?
Should businesses hire an SEO agency or in-house SEO team?
SEO Terms Glossary: The Ultimate Guide for Beginners
A free list of the top 50 most common SEO terms
Why Hire A Technical SEO Consultant
Why do businesses hire a technical SEO consultant?
Difference between hreflang and canonical URLs
What is the difference between hreflang and a canonical URL? When to use each application.
A Guide to Canonical URLs
What is a canonical URL and when to use them.
How to leverage social media for Digital PR
How to use social media to increase your digital PR and link building
Benefits of Digital PR
What are the benefits of Digital PR for link building?
Digital PR: The Future of Link Building
Why Digital PR is the future of SEO friendly link building.
Free hreflang SEO Guide
A free SEO resource guide focused on hreflang.
Why Divi is best wordpress theme for SEO freelancers
Why is the Divi theme by elegant themes the best theme for SEO freelancers and smaller agencies?
Case Study: Helpful Content Penalty Recovery
Case Study: From Penalty to All-Time High Organic Traffic A major professional services company was experiencing significant year over year loss in organic...
Shane Hampson to host “The Search Cast”
Shane Hampson to host "The Search Cast" Podcast The Search Cast is a podcast dedicated to the world of search marketing, both organic and paid...
Did LinkedIn Crack The Code to AI Content Success?
How are big brands leveraging the power of AI content for SEO success?
Subfolder vs Subdomain for SEO?
When it comes to SEO friendly website architecture which is better a subdomain or a subfolder? Choosing the correct one could help you succeed!
Top Reasons Website Migrations Fail
Website migrations are oftentimes an SEO team's worst nightmare and rightfully so with so many various elements that go...
5 SEO Tactics To Implement During A Recession
During a recession businesses reduce marketing spend but what are the key strategies to recession proof your SEO?
Beginners Guide and Roadmap for SEO
If you’re new to the SEO industry and want one place to find all of your news, information, and resources this is the page you’ve been looking for.
3 Keys to Successful Enterprise SEO
Enterprise SEO is a process that helps large businesses improve their visibility and ranking in search engine results pages (SERPs). The goal of enterprise...
Why Are Online Reviews So Important?
Photo by Mikael Blomkvist on Pexels.com The impact of online reviews According to multiple surveys conducted by Woodbury University, Neilson, Search Engine Land, and Pepperdine University reviews are the second most trusted form of advertising. The most highly trusted...
Why You Shouldn’t Buy Links From Cold Emails or LinkedIn Messages
Top reasons you shouldn’t buy links from cold emails or Linkedin messages. Why a high DA doesn’t mean a link is going to help you.
Mistakes To Avoid When Choosing An SEO Agency
If you are hiring an SEO agency, avoid these mistakes!
Google Algorithm Update Snapshot
Google’s changes to its algorithms by year. Each year for the last 5 years Google has done revisions to its algorithm to promote better user experience. I am sure you have heard people speak of these changes but what were they and what was the reason behind these...
3 Surprising Statistics on Reputation Management
Doctors, Dentists and other Medical Professionals: Reputation Management Facts.
Is your current digital marketing agency white hat?
White Hat vs Black Hat SEO Google has a specific list of guidelines they want every webmaster to follow, this list is called "Google Search Essentials" When you hear the term "white hat seo" that means the SEO strategy follows the rules Google has in place, if you try...
Impact of online complaints
What is the impact of online complaints for a business? When it comes to online complaints they are truly a thorn in your side, customers read them, your employees read them and everyone wants to bring them to your attention but how much are the truly impacting your...
Blog Categories
SEO Blog Posts
Free SEO Training Blog Posts
Digital PR & Link Building